Small Company Case Study (2): 30 - 50 personnel
15/05/2007
Our administrators have better things to do than running up the road to buy milk. |
| Business: |
Staff on site: |
Visitors per week: |
| Small Head Office |
40 |
30 | |
| Why vending: |
| The kettles and cups were more than an eyesore, they simply didn't satisfy half the people – cold drinks had to be bought in, packet soups left a mess and kitchen cleaning rotas simply didn't work. | | |
| Why KLIX: |
| In-cup delivered key benefits |
| Speed and ease of cleaning and refilling by the administrators was essential – it wasn’t their 'day job' after all. | | |
| |
| Branded drinks were essential |
| The perception of vended drinks was rooted in the experience of 1970s vending – 'traditional machines;' delivering an unbranded 'wet and warm' experience... in short NOT GOOD! Leading household brands were vital in reassuring people. | | |
| |
| The 4-week trial |
| Within a day or so of a trial machine being installed, even the most ardent critics of vended drinks had to accept that the taste was good... the tea, featuring a real tea bag, was a key 'persuader'. | | |
| |
| The cold selection |
| With quite a high proportion of younger staff, the range and quality of cold drinks proved a key selling point. | | |
| How KLIX: |
| 'Direct' was the route |
| The operation didn't need snacks or catering, just drinks so there was no need for any middleman. Going direct provided a single point of contact for machine, drinks ordering and service. | | |
| The result: |
| No complaints! Both visitors and staff can get the drinks they want when they need them – a feature particularly appreciated by the consumers is the round ordering facility – it's quick, fun and sociable. | | |
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